The Brand Code

WHO — The Groomi​

WHAT — E-commerce 

WHERE — Australia, New Zealand, Europe, Canada + United States​​​

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THE SETUP — The Groomi, a fast-growing pet grooming brand, had built a strong online presence but needed a clearer, more cohesive identity to connect with customers and compete in a crowded market.

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THE SOLUTION — We led a full brand refresh—refining the logo, introducing a vibrant colour palette, modern typography, and tailored visual elements. These updates were rolled out across digital assets and packaging, creating a unified brand that feels trustworthy, professional, and distinctly Groomi.