The Brand Code

WHO — CR Strength & Conditioning​

WHAT — Strength & conditioning, athlete development

WHERE — Warragul, Moe & Pakenham​​​

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THE SETUP — CR Strength & Conditioning was a new entrant in the fitness industry, aimed to establish a strong brand presence that resonated with athletes and fitness enthusiasts. They required a comprehensive brand identity to differentiate themselves in a competitive market.

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THE SOLUTION — We developed a complete brand identity from the ground up. This included designing a distinctive logo, selecting a bold colour palette and creating cohesive visual elements that reflect strength and performance. The branding was applied consistently across all platforms, including digital assets, merchandise and facility signage, ensuring a unified and professional appearance that appeals to their target audience.