The Brand Code

WHO — Violet & Ivvy​

WHAT — Retail Space, Cafe + Wine Bar

WHERE — Warragul, Australia​​​

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THE SETUP — Violet and Ivvy was evolving from a boutique retail space into a multi-experience destination. With this growth, they needed a refreshed brand that could seamlessly unite their retail, café and wine offerings under one cohesive identity.

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THE SOLUTION — Our approach involved developing a completely new brand identity and comprehensive rollout including stationery, gift wrapping, signage, press materials, printed media, and social media assets, ensuring consistency across all touch points.

 

The rebranding strategy was meticulously planned to highlight the brand's unique selling points, foster customer loyalty, and position Violet and Ivvy as a leading destination in its market.